The Future of Digital Marketing
Presented by: Brett Jackson, Systemax
Digital ads are everywhere now and the public is more aware that their data is being collected and redistributed/sold. Many are not happy about this. On many browsers, cookies have been discontinued. So, how does a marketer continue pushing relevant digital ads? In this session, Brett will discuss the obstacles marketers are currently facing and offer ways to work with this era of digital privacy, while still getting your campaigns in front of an interested and engaged audience.
Voice of the Consumer: Attracting New Business to Your Bank
Presented by: Steven Bruyn, Foresight Research
Let the banking consumer reveal what drives selection of a new primary financial institution. This survey of 3,000 banking customers and credit union members in Midwest locations (including 700 Illinois banking consumers in Chicago, downstate cities and rural Illinois) walks you through their existing banking relationships and products in place. Levels of satisfaction driving switching, the products they bring, the competitors who are vulnerable and their expectations of banking access are all disclosed. The results include: the best target market and marketing strategy including recommended marketing messages and media to reach the target.
How To Be The “Top Gun” In Your Market
Presented by: Joe Micallef, Grow Up Sales
Successful bank “instructor” Joe Micallef combines his love of movies and his 30 year banking career to deliver an exhilarating presentation that will inspire you to be more, do more and achieve more in your career. Joe is on a mission to energize bankers to seek extraordinary success and will share his top 6 tips for dominating your local market using thrilling clips from the Top Gun movies that will help you take flight.
Top Trends Transforming Retail Banking in 2023
Presented by: Joe Sullivan, Market Insights, Inc.
The speed and scope of change is not likely to slow down in 2023 and it is essential for bankers to know and understand the powerful forces that are currently shaping retail banking. An exploration of relevant trends can help bankers proactively adapt and be ready for what’s next. This thought-provoking and forward-looking presentation will examine five key areas: 1) Consumer Behavior, 2) Emerging Technology, 3) Product Innovation, 4) Operational Processes and 5) Talent Acquisition/Retention.
Are you building your brand through the right channels?
Presented by: Dailey Betz, Rivel, Inc
We’ve learned from our latest round of Rivel Banking Benchmarks, and through thousands of your customers and prospects, if your method of outreach is effective. Your customers are your greatest asset and ambassadors Are you focusing on their experience? Join us as we discuss consumers' preferences on word-of-mouth recommendations, chatbots, social media and other forms of advertising.